Author Archives: Arundhati Mukherjee

Ambition Helping SMEs Grow

“My ambition far exceeds my talents” Johnny Depp’s character George Chung in Blow SME is a highly vibrant sector in India. SMEs not only play an important role in providing large employment opportunities at comparatively lower capital costs than large … Read More

Know when it’s time for a CMO on demand

Know when it’s time for a CMO On Demand

Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers. Transformation and reinvention of the marketing strategies as well as business models is the need … Read More

CMO on Demand

Here’s All You Need to Know About CMO on Demand

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given … Read More

Pruducto Launch

7 Marketing Approaches to Create an Effective Product Launch Campaign

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy has to change … Read More

WYSIWYG – No Jargon, No marketing speak, No tech speak

WYSIWYG* What you see is what you get The one question every business owner should ask – how can we help alleviate a pain point for our customers?The seemingly obvious answer is often not so simple to arrive at! We … Read More

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